Outline India tested a series of innovative interventions with the objective of learning what public awareness strategies work to engage people on the issue of improved sanitation practices around mass gatherings.
Outline India collaborated with WASH United to evaluate the effectiveness of different interventions at the Kumbh Mela viz. Myth Buster Videos on Sanitation, Swachh Days, Games and Activities and Photobooth. Outline India conducted In-depth interviews and Focus Group Discussions (FGDs) with the pilgrims to gauge the impact of these interventions in generating awareness on safe sanitation practices. Based on the evaluation, Outline India made pointed recommendations to improve the reach and depth of these communication strategies.