Outline India conducted a formative study in Delhi-NCR to gauge the reaction of children under the age of seven, towards financial literacy. This was done using three prototype games for the Sesame Workshop Initiative.
The study tested the usability, comprehensibility, and appeal of early builds of three online games and heavily banked on a human-centered design approach. The Sesame Workshop initiative intends to educate young children on the concept of financial literacy with a focus on aspects such as sharing and saving. As the India partner for this study (this is also being conducted in Brazil, China, and USA), Outline India designed and conducted workshops for children to test the content developed for the inculcation of financial literacy. This aimed to explored the use of digital media including hardware options (phones, tablets, and personal computers) in improving engagement and interest amongst children at a young age.