Outline India conducted a study to understand the overall awareness of people in Gujarat about political and economic issues, which in turn affects their voting decisions.
The main aim of the study was to find out about people’s participation in elections. It tried to capture the opinion of the public about various government activities and current issues in India. The study contained questions related to political and economic happenings in the country in an attempt to measure how aware and informed people are about such events. The study also focused on the reach of media in the lives of the masses. The study also tried to gauge people’s willingness to take risks. This was important as it helped in understanding people’s risk-taking or avoiding tendencies which get reflected in their political decision-making as well.