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Outline India conducted an RCT with IT entrepreneurs on behalf of the University of Tokyo to gauge the impact of providing reminders about goal setting, on the performance and output of their startups.


Using principles of game theory and behavioral economics, the randomized control trial comprised a series of experiments administered to the test group in order to assess the entrepreneurial skills of micro and small-scale entrepreneurs. For the end line survey of this study, Outline India administered a survey to capture the status of the same entrepreneurs after a span of 1 year (approximately) to understand the completion of their targets as mentioned in the baseline and estimate any differences that occurred in the results between the treatment and control groups.

Outline India was responsible for the tool review, training, and recruitment of facilitators and data entry.

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