Study Design

We create statistically rigorous study designs to meet your research requirements. Our end-to-end human-centered design approach puts the respondent at the center of each step of our research.

The Result: Study Designs become Efficient, Comprehensive and Useful

We are experienced in developing statistically rigorous study designs that can be used to calculate the effect size, test for significance, detect prevalence levels, prove causality and confirm the correlation.

At the same time, we understand the limits of adopting only quantitative or qualitative data methods. Our researchers use an innovative mixed-methods approach to gain an in-depth understanding of project context, track changes in knowledge, attitudes, and practices and understand the program's strengths, simultaneously. We seamlessly interweave these findings with hard numbers. At the same time, we keep an eye on the budget, economizing through the use of data technology and balancing qualitative and quantitative data collection services including elements without compromising on timelines and quality.


Outline India - What We Do

Data Collection

We provide clean data through thorough pre-testing, researcher involvement, bespoke training, and smart monitoring. 

During the pre-testing of tools, the researchers accompany field workers to the data collection site where the designated field team meticulously asks questions through cognitive interviews. Researchers interview the respondents, asking them their thoughts if the choice of words makes sense and if the questions are relevant.

This knowledge is then used to create sophisticated, bespoke training that guides field workers through potential pitfalls in data collection. A list of inconsistencies and potential mistakes is consistently updated and used to monitor data.


The Result: Relevant, Accurate, Clean Data

Outline India - What We Do

Digital Data Collection

Collecting large volumes of data from challenging locations can be an expensive and cumbersome process. We use high tech solutions to get the job done in the most efficient way possible.

The Result: Cost-efficient, Timely, Accurate Data

We use technology to gather large volumes of accurate and clean data from off-the-grid, remote and challenging areas. Digital data collection enables us to minimize the potential of human error, significantly reduces turnaround time and brings down data entry costs to nil.

We use smartphones, tablets, and TAPI software to conduct surveys and interviews. Our high-quality voice recordings and professional videos of data collection and field sites can be used for advocacy purposes. We are pioneering the use of drones and remote sensing technology to explore the potential of geo-spatial data in social research.

Outline India - What We Do

Impact Assessment

We employ a mixed-methods approach and evidence-based procedures to conduct cross-sectoral impact evaluations.

The Result: Improved Interventions through high-quality Assessments

Technology is a crucial aide to gather inaccessible or unwieldy volumes of data, and it ensures that the data is clean and accurate. Since it’s already coded in our software, your data entry costs are reduced, and so is the turnaround time.

We conduct impact assessments for different intervention programs for our clients and partners. In the pre-implementation stage, we conduct needs assessments and baseline evaluations to identify intervention areas. Once interventions go on the ground, we undertake midline assessments and provide implementation and monitoring support. We carry out end-line assessment studies as a part of the impact evaluations.

Outline India - What We Do

Monitoring, Evaluation and Learning

It can be hard to make sense of the impact made by an intervention or understand its utility for the target stakeholders. We can help.

The Result: Enabling Data to Maximize your Social Impact

As specialists in monitoring and evaluation, we are skilled at identifying indicators that enhance accountability and efficacy and enable course correction. We also conduct statistically robust RCTs (Randomized Controlled Trials) and Quasi-experimental study designs geared at measuring the efficacy of interventions.

Our evaluations don’t just measure, they seek to improve. Our monitoring and evaluation frameworks are designed with your target beneficiaries in mind, as we aspire to enhance social impact by providing clarity on the operation of your intervention. We’ll also work closely with you to understand what ‘success’ means to you and build evaluations on your criteria.


Outline India - What We Do

Proof that your work is making an Impact

Through the impact assessments, evaluation, and reports, our work is committed to ensuring and measuring the tangible and crucial impact of projects through the use of robust evaluation mechanisms and in-depth reports. We conduct baseline, midline, and final impact studies across different developmental themes.

Outline India - What We Do

Our Impact

As a social enterprise, we are committed to making an impact. Here's how:

Build Demand For Data

The Development Sector prides itself on evidence-driven decision making, but there’s little knowledge of what makes robust evidence. We are champions of good data collection in India, working to educate and build demand for stronger evidence in the sector.
Here’s a look at what we are doing:

  • Deriving and promoting a rubric for Data Quality.
  • Documenting our experiences and lessons through Cautionary Tales.
  • Publishing and disseminating writings on Data Quality. See our Publications here.
  • Build an environment to share learnings and critically reflect upon challenges in high-quality Data collection, M&E, and Social Sector Research by holding Data Conferences.

Improve Interventions

Our clients work hard to create an impact and improve the lives of those that they intend to help. OI provides strong, reliable and accurate data coupled with an astute analysis that captures our Clients' impact and sheds light on the context of their work, alongside.

Field Capacity Building

The countless hours invested by our field workers in remote, sometimes hostile areas to gather the best possible data, are foundational to our Research. OI believes in building their skills further and giving them opportunities. Get to know our hardworking field team here

Here’s what we are doing:

  • Building strong and diverse teams of field workers with contextual, regional as well as research familiarity by teaching them the basics of research.
  • Giving research opportunities to the marginalized groups like women.
  • Systemizing the inclusion of enumerator perceptions in the research findings.
  • Updating field protocols to have them informed from the field and existing practices, both at the same time.

Democratizing Data

Ethically responsible research obligates us to consider how our data collection process impacts the respondents. We work to empower respondents by making data collection meaningful for them.
Here’s how we are doing it:

  • Asking the right questions by creating tools that are informed by the respondent’s context through comprehensive pre-tests.
  • Advocating for the dissemination of research to respondents.
  • Avoiding the replication of data collection efforts and advocating for responsible data collection by informing our clients about building India's map.
  • Championing ethical data collection by setting up an Institutional Review Board (IRB).
  • Empowering cash-strapped organizations to gain insights from respondents through our self-evaluation app - TYM.

Researcher Capacity Building

Researchers at OI work tirelessly, with a passion to get strong data and are constantly pushing the envelope when it comes to Innovative Research. OI creates a space where our team can display and amplify their skillset. 
Here’s how we are doing it:

  • Building an environment for Research, Critical Thinking, Knowledge sharing, and Skill sharing by holding internal and external Quality Workshops.
  • Advocating for the dissemination of Research to the Respondents.
  • Maintaining a culture of Reflexivity, Transparency, and Introspection by conducting regular Impact Meetings.

Our Work

Social Marketing Experiment to Conduct a Market As...


The World Bank





Outline India supported the World Bank to conduct a social-marketing study in order to understand the demand-side constraints and opportunities for a specific nutrition-focused product, named Wheatamix, and services rela... Read More

Scoping Study To Build A Business Case For LINK Fu...


The LINK Fund




Livelihood, Gender

LINK-US negotiated an MOU with the Government of Odisha. The MOU aimed at forming forward linkages of SHGs to public procurement systems or large businesses and/or access to enterprise networks. At the request of the S... Read More

A qualitative study to understand the efficacy of...


Happy Creative Services Pvt. Ltd





Outline India conducted a qualitative study to understand the efficacy of the kit in spreading messages about safe sanitation and hand-washing habits and suggest improvements that could be made to the kit by administerin... Read More

To Study the Impact of RTE EWS Quota in Private Sc...


University of Maryland





Outline India collaborated with a researcher from the University of Maryland to study the impact of RTE EWS quota in private schools on maternal aspirations and perceived returns to education. A quantitative survey was c... Read More


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