About Us

Outline India is a data firm. We focus on research and development driven consultancy.

We provide strategic advisory services and policy support to our clients: International aid & donor bodies, CSRs, Think tanks, NGOs, Governments

We aim at strengthening program & intervention designs by conducting needs assessments, formative research, monitoring and evaluation (M&E) studies

We develop methodologies while bearing in mind partner constraint

We develop and pilot survey questionnaires

Operationalise large scale evaluations and data collection

We collect, clean & analyze high quality data from the grassroots level to ensure the relevance and reliability of the conclusions


Our Vision

Our team at Outline India is focused towards creating social impact through data.

We strive to improve social outcomes of partner program, enable setting up on monitoring mechanisms, annd help track impact.

At Outline India, our researchers take a step back and focus on improving the quality of data by making it representative of the targeted beneficiaries, reliable, and accurate.

We jump in from day zero, bringing robust data from the ground, informed by field insights. We believe that our field missions are about uncovering stories behind the numbers- qualitative with quantitative.


Prerna Mukharya

Prerna Mukharya


Prerna does a little bit of everything. She likes data, research, and believes fieldwork builds character. She believes in the idea of independent, non-partisan research and hence our for-profit business model.

In the last 8 years, She has worked on developing a strong presence of Outline India across 9000 villages in 26 states and interviewing over 4 million stakeholders.

Prerna just launched Track Your Metrics (TYM) - an easy-to-use tech tool for quick impact assessment by small NGOs, government bodies, and big funders equipping the former with means to secure more funding and the latter to hold their grantees accountable. The Android app/web-based platform aims to change the way we track and finance social programs at ~0 unit cost. 

TYM recently won at an accelerator program in India and California and at the Dell startup challenge. 

Prerna was featured on Fortune magazines’ 40 under 40 list for her disruptive work with ground-level data in 2017 and again in 2018. She was featured among the top 25 businesswomen in India by Forbes magazine in their annual issue featuring women leaders running profitable companies in 2018. She was also among the top 40 women changemakers in the 2018 annual list released by India Today. She was listed among the 25 most powerful Businesswomen in India, by the BusinessToday, of India today group in 2019. 

In 2018, she was awarded the Chevening Fellowship at Oxford University by Rolce Royce and the UK government. She was also declared a Raisina Fellow in 2017, awarded by the Ministry of external affairs and ORF. She is an Australia India Youth Dialogue fellow, 2015. 

She has prior research experience working at Centre for Policy Research and holds an MA in Economics from Boston University.


Rajma Chawal

Being on time


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Aditya Gupta

Aditya Gupta

Legal Counsel

Aditya is the legal counsel at Outline India. He is a litigator practicing before various Courts and tribunals in India on commercial and personal law issues. Aditya also advises start-ups and early stage ventures and provides contractual, regulatory and IP solutions. He has worked extensively with companies in varied sectors such as pharmaceuticals, medical devices, data collection and analysis, logistics, event management, e-commerce and the media industry.

He has a Masters degree in Law from Harvard University.




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Sukanya Dutta

Sukanya Dutta

Associate Manager

Sukanya works closely with the founder on communications and coordination. She helps in project management and coordination with the field staff and research team. She also works on translations, coordinates with vendors, drafts invoices and handles finances, and the HR account.

Sukanya has previously worked as a History Teacher in Jorhat and has a Masters Degree in History from the University of Delhi.


Looking at food pictures.

Popping bubble wraps.


People wearing strong perfumes or with body odour in the metro.

Super organized desktops.

Archana Shivan

Archana Shivan

Project Associate

Archana works closely with the “Track Your Metrics” team. She is involved in the research and development for Outline India’s new tech product (TYM). She works on outreach, prepares questionnaires, and provides research and analysis assistance for Outline India. She also executes, manages and plans fieldwork, develops partnerships and works on grants and challenges for TYM.

Archana has previously been a research intern for Indian Housing Federation, Assam Urban Development Department and the Town and Country Planning Department of Assam for the assessment of PMAY(U), putting together the Draft Assam Affordable Housing Policy and qualitative research on housing journeys of people in Assam. She also interned with Centre for Equity Studies, CRY, Pratham and Young Leaders for Active Citizenship where she conducted research, wrote policy briefs and memos and did fieldwork.

She has a Masters’ degree from Azim Premji University, Bangalore in Public Policy and Governance and an Undergraduate degree in Sociology from Miranda House, Delhi University.


Dancing, traveling, singing

Exploring places and foods

Black coffee with ice


Waking up from a good sleep

Snakes and lizards

Pulama Mukherjee

Pulama Mukherjee

Research Associate

Pulama manages field coordination, develops quantitative and qualitative research tools, monitors, validates and manages data. She also undertakes communications with consultants and develops research design.

Previously she interned with Jagori, Delhi and worked on the UN Safer cities project. She also did research on half widows & enforced disability in Kashmir with JKCCS and APDP. She has earlier been a part of HCL Foundation working on the rural areas of Hardoi, UP. Later she worked with Indian PAC on policy implementation and governance in Bihar.

Pulama has a Bachelors’ degree in International Relations from Jadavpur University, Kolkata, and a Masters’ degree in Peace and Conflict Studies from TISS, Guwahati.


To travel solo

Macher jhol


Waking up in the morning

Half-baked cakes

Kuldeep Kumar

Kuldeep Kumar

Accounts Officer

Kuldeep is the accounts officer with Outline India. He manages the financial logistics of the organization so that things keep running smoothly. 

He previously worked as an accounts officer for Best Practice Washrooms. He completed his B. Com from Delhi University.


Eating fish





Administrative Officer

Kailash is responsible for managing the administrative and operational work at Outline India. He supports the research and business development team.

Kailash has a graduate degree in B.Com from Delhi University (SOL).





Pramod Ji

Pramod Ji

Support Staff

Pramod Ji ensures that our operations run efficiently by helping around the office.


Butter Chicken



Deepak Ji

Deepak Ji

Support Staff

Deepak Ji works diligently to keep the Outline India team well-fed by making delicious Maggi when we need some inspiration and various kinds of tea for when we need to be woken up.





Making Cold Coffee

Sukhna Sawhney

Sukhna is currently working as an Assistant Professor in the Department of Human Development and Childhood Studies at the Institute of Home Economics, University of Delhi. She has expansive experience as a trainer for researchers, for community outreach and for building volunteering programs. Her work extends to qualitative research approach and expertise lies in human development and childhood studies. Sukhna has previously worked with Centre for Civil Society, Institute of  Home Economics, Sesame Workshop India and with the National Institute of Public Cooperation & Child Development, Ministry of Women and Child Development, among other organisations. She is an experienced lecturer, having taught at the Institute of Home Economics and Lady Irwin College. She holds an MSc in Human Development and Childhood Studies and is pursuing Post Graduate Diploma in Education Technology alongside work.

Tarun Varma

Tarun is the Director of Education Futures, UK, where he provides consultancy support for foundations and startups working in Early Childhood Education. He co-founded Social Solar, an off-grid solar power company for rural schools & communities in India. Tarun graduated with an MSc in Child Development and Education and MBA from the University of Oxford, where he was a Pershing Square Scholar. During his Masters, he helped scale up a chain of Montessori pre-schools in South Africa. He interned at Primo Toys, an award-winning early coding startup where he wrote their education strategy. Tarun is a former Teach for India fellow where he taught at a primary school in New Delhi. He is extremely interested in education, learning and its impact on people and has extensive research experience in the development sector. In 2014, he conducted a longitudinal study for an alternative school in New Delhi examining the influence of alternative education on students and their eventual career trajectories. He has also undertaken primary research in Odisha to analyse bottlenecks in creating livelihood opportunities. Tarun holds a bachelor’s degree in Economics from Delhi University where he scored the highest grade for his senior year thesis on Microfinance and Poverty Alleviation.

Anuragini Nagar

Anuragini comes with over 18 years of experience in the corporate as well as development sectors. She has experience in program designing and strategy, an ability to work with multiple stakeholders, partners and donor agencies to deliver high quality projects at scale. In the past few years, she has led projects specifically focused on understanding the impact of community-led behaviour change around sanitation and health issues. She has worked closely with content, design and research agencies, to design and deliver behaviour change models in several parts of the country. Anuragini holds a degree in History and a diploma in Journalism. In 2012, she attended the Integrated Marketing Communication for Behavioural Impact in Health & Social Health (IMC/COMBI) conducted by  Steinhardt College (NYU) and the World Health Organization.  

Nitya Jacob

Nitya has 28 years of experience in policy analysis, advocacy, strategic planning, knowledge management and project planning in the development sector. He has served as the National Policy Head at Water Aid India where he was involved in developing the communications and branding strategy, research and writing on water, sanitation and hygiene, analysis of central and state policies and writing policy papers on safe sanitation, open defecation, hygiene, safe drinking water and district-wide approach to sanitation. Prior to working with Water Aid India, he had worked with organisations like Centre for Science and Environment, Water Community, Solutions Exchange, Write Shop Infotech Pvt. Ltd. and One World South Asia. Nitya also has over 10 years of experience in the media sector where he worked in various capacities ranging from reporter to producer to a special correspondent in big media houses like United Television, Business India Television, The Pioneer Newspaper, Down to Earth (a prestigious academic journal), Business Standard, and Financial Express.

Mousumi Sarkar

Mousumi comes on-board with more than 20 years of experience in designing methodologies and analysing quantitative and qualitative data to address complex socioeconomic and political issues. She has worked with associations, lobbyists, political campaigns, community groups and government agencies at the local, state, national and international levels to help them further their missions and reach their goals. She currently serves as an Expert for Outline India advising on methodological questions and issues. She also leads the Research and Innovation team at the Council for Professional Recognition, a U.S. based organization that credentials the early childhood education workforce. Mousumi served as Assistant Survey Director for Housing Surveys at the U.S. Census Bureau and led a variety of short and long-term research and evaluation efforts for a variety of issue-based and government organizations.

Shilpa Pandit

Shilpa has 23 years of cross-sectoral experience in social sector practice, research, and evaluation. She has served as an expert Monitoring and Evaluation person, and worked and consulted with several respected organizations and INGO’s such as IFMR, Hand in Hand, MSSRF, The Banyan, RGNIYD and UNICEF, UNDP etc. Her most recent work engagement was with the UNDP(India), where she was placed in the Ministry of Rural Development (MoRD) for research and policy work on the implementation of Mahatma Gandhi NREGA. As part of her MoRD work, Shilpa engaged with state line departments, relevant departments in the centre and with researchers and think tanks in India and abroad. Shilpa’s work with NGOs and other social sector organisations has focused on using research and evidence to advocate for the inclusion of the poor and marginalised, using large-scale data analysis as well as thick qualitative data and participatory work. In the last 10 years, in particular, she has worked on poverty, gender, health, nutrition, education, skill development, youth development, social accountability, and livelihoods. She is a co-founder of Dreampath Foundation, an NGO which works with adolescents and youth on work, career, and livelihoods. Academically, Shilpa has been deeply interested in Indian Psychology and culture and has maintained a connection with psychological and social science scholarship. Currently, she is working on multiple projects relating to nutrition, social accountability, psychoanalytic work of Sudhir Kakar and Indian Aesthetics.

Devahuti Choudhury

Devahuti comes onboard as a Monitoring & Evaluation and thematic expert with over 12 years of experience in the development sector, particularly in the financial services space where her work has focused on low income segments, especially women. She has previously worked with Grameen Foundation India as the Associate Director - Client Insights for Impact. She has also held various positions at International Finance Corporation (WBG), IntelleCash Microfinance Network Private Limited and Bharat Financial Inclusion. She has an extensive experience of leading projects pan-India for clients like Water.org, Cherie Blair Foundation, J.P. Morgan Philanthropy, Small Industries Development Bank of India (SIDBI)  and DFID UK. She has also authored strategy notes on Financial Inclusion for the Bharati group and authored the section on Payments Banks in the State of the Sector report - Inclusive Finance 2018. Currently, Devahuti works as an independent consultant engaged with different for/non profit entities broadly in the strategy development, program design and M&E space.

Ira Joshi

Ira Joshi is an educational expert with 15 years of experience in developing evidence-based Early Childhood Care and Education (ECCE) curriculum and resources. In her previous engagement with Sesame Workshop India, she spearheaded their education vertical and led the development of educational objectives across multi-media platforms like television, radio, print and digital. With expertise in conceptualizing and designing child-friendly research protocols, she has supported several research organizations in assessing young children’s engagement and comprehension of print and mass-media resources. She has provided technical expertise to grant proposals and worked closely with cross-functional teams at all stages of program planning and implementation. She is currently an independent consultant and an advocate for play-based learning in children. Ira holds a Master’s degree in Child Development from Lady Irwin College, New Delhi.

Laxmi Vadapalli

Laxmi comes on-board with an experience of 16 years across the thematic areas: Natural Resource Management, Climate change and Agriculture.  She has worked with CSRs like APMDC Foundation and was involved in knowledge management, monitoring and evaluation, content development, anchoring training and capacity development programs. She also has rigorous experience in qualitative research starting from designing a methodology to strategising data collection to data analysis and report writing. She is empanelled as Rehabilitation Expert in the Expert Group constituted by the Telangana Government and evaluated over a dozen Social Impact Assessment reports submitted to different Collectorates in the state. In her stint with the government agencies, her primary concern has been the plight of the Project Displaced Families (PDFs) and Project Affected Families (PAFs) 

Kritika Kamthan

Kritika Kamthan is a development professional with close to a decade’s experience. An advocacy and communications specialist, she has extensive experience in building and implementing advocacy and communication projects on key social issues. Focus areas include tuberculosis (TB), TB and co-infections, malnutrition, maternal and child health, financial inclusion, sexual and reproductive health, and sanitation. As a trained journalist, she has extensive experience in content strategy and media management.Kritika has designed and implemented plans to reach policymakers and other target audiences to build and support priorities. Using virtual communities, engaging and partnering with stakeholders as well as providing communication support, Kritika has created communities of action and learning, both online and offline. An avid reader she has strong research skills and is adept at capturing her findings on paper, tailored for a variety of audiences.


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We are the future

26 Jan, 2020  |    Gulf News India

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“In it to bring transparency to the social impact sector”

25 Oct, 2019  |    LinkedIn

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Why Only Data-driven Change Can Sustain

07 Oct, 2019  |    CXOtoday.com

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Number Cruncher

06 Oct, 2019  |    Business Today

Every number tells a story, and researchers, policymakers and enablers must understand it to jump-start the social developm...   Read More


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